Why Your Business Needs Social Media Marketing
In today’s digital age, if your business isn’t leveraging social media marketing, you’re missing out. Potential customers are searching for products and services like yours every day. But if they can’t find you, they’ll go to your competition. The reality is that most people spend a significant amount of their time on social media platforms. Without effective social media management, you’re leaving money on the table.
The Power of Social Media
Social media advertising isn’t just about posting pictures or updates. It’s a powerful tool to drive sales, increase brand awareness, and connect with your audience. Platforms like Facebook, TikTok, Instagram, and Twitter are where your potential customers hang out. They search, discuss, and make buying decisions there.
Web Leveling understands this. We offer a comprehensive range of social media marketing services tailored to your unique needs. Whether you’re looking to establish a presence through Facebook marketing, boost sales with Instagram advertising, or engage with your audience using Twitter marketing, our social media specialists have got you covered.
Addressing Your Social Media Requirements with Our Process
Every business faces challenges in the online space. Whether it’s being overshadowed by competitors, not reaching the right audience, or simply not knowing where to start with a social media strategy. That’s where our social media consulting expertise comes in.
The Benefits of a Structured Social Media Marketing Strategy
Having a dedicated social media management agency by your side offers unparalleled advantages.
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Our Proven SMM Process: Tailored to Helping You Get Found Where People Are Searching
- Unified Branding: A cohesive social media strategy ensures that your brand’s voice, image, and messaging remain consistent across all platforms. This unified branding not only strengthens your brand’s identity but also fosters trust among your audience.
- Increased Authority: Targeted outreach, combined with consistent and valuable social media content creation, positions your business as an authority in your field. When customers see you as a thought leader, they’re more likely to trust your products and services.
- Trustworthiness Leads to Sales: In the digital age, trust is currency. A business that is seen as trustworthy, thanks to its consistent and authoritative presence on social media, will invariably attract more sales. When potential customers search for your products or services, they’re more likely to choose a brand they recognize and trust.
- Tailored Engagement: With the right strategy, your social media engagement with the audience isn’t just frequent; it’s meaningful. This tailored engagement ensures that your audience feels valued, further deepening their connection to your brand.
Web Leveling’s Comprehensive Approach To Social Media Marketing
- Social Media Strategy and Consulting: Before diving in, we craft a bespoke social media strategy that aligns with your business goals. Our social media consulting ensures that you’re not just active online, but effective.
- Social Media Management and Optimization: Our social media managers take the reins, ensuring your profiles are always updated, optimized, and engaging. With our social media management, you can focus on what you do best—running your business.
- Engaging Content Creation: Content is king, especially on platforms like Instagram and Pinterest. Our team crafts posts that not only look good but resonate with your audience, driving social media engagement.
- Social Media Advertising: Platforms like Facebook advertising and Instagram advertising offer powerful tools to target your ideal customer. We harness these tools to put your business front and center.
- Influencer Marketing and Content Amplification: We tap into the power of influencer marketing, ensuring your brand gets in front of a larger, yet targeted, audience. Our content amplification strategies ensure your content gets the reach it deserves.
- Social Listening and Monitoring: It’s not just about speaking; it’s about listening. With our social listening tools, we gauge the mood of your audience, adjusting strategies as needed.
- Community Management and Social Customer Service: Engaging with your audience goes beyond posts. Our community management ensures every comment, message, or mention is addressed, fostering a strong community around your brand.
- Social Media Analytics and Reporting: Knowledge is power. Our in-depth social media reporting gives you insights into what’s working, what’s not, and where we can improve. Understand your social media ROI and make informed decisions.
- Social Promotions: Boost engagement and brand awareness with social contests, giveaways, and promotions. A well-executed social promotion can skyrocket your brand’s visibility.
- Integration with Other Marketing Strategies: Social media doesn’t exist in a vacuum. We ensure it’s seamlessly integrated with your other marketing efforts, be it pay-per-click advertising or SEO.
SMM Package Pricing
Social Single
$199/mo
1 Social Media Platform
- $219 Setup Fee
- One Social Media Profile: 14 total posts per month
- Optimization for Your Social Media Profile
- 4 Business Specific and 10 Generic Posts are Published Monthly
- 1 Social Media Banner is Created Each Month
- Monthly Progress Reports
Social Values
$299/mo
2 Social Media Platforms
- $249 Setup Fee
- Two Social Media Profiles: 18 total posts per month
- Optimization for Your Social Media Profile
- 8 Business-Specific and 10 Generic Post are Published Monthly
- 1 Social Media Banner is Created Each Month for Each Social Media Channel
- Monthly Progress Reports
Social Media Stacks
$399/mo
3 Social Media Platforms
- $299 Setup Fee
- Three Social Media Profiles: 36 Total Posts Per Month
- Optimization for Your Social Media Profile
- 14 Business-Specific and 22 Generic Posts are Published Monthly
- 1 Social Media Banner Created Each Month for Each Social Media Channel
- Weekly Progress Reports
Social Media Pro
$479/mo
4 Social Media Platforms
- $399 Setup Fee
- Four Social Media Profiles: 50 Total Posts Per Month
- 24 Business-Specific and 26 Generic Posts are Published Monthly
- 1 Social Media Banner Created Each Month for Each Social Media Channel
- Automation of Replies to Comments Left on Posts
- Weekly Progress Reports
Social Media Top
$579/mo
5 Social Media Platforms
- $449 Setup Fee
- Five Social Media Profiles: 102 total posts per month
- 50 Business-Specific and 52 Generic Posts are Published Monthly
- 1 Social Media Banner Created Each Month for Each Social Media Channel
- Automation of Replies to Comments Left on Posts
- Weekly Progress Reports
- Chatbot Integration With Website
Custom Social
$XXX/mo
Contact Us to Discuss Custom Content and Distribution for Your Needs
Ready to Level Up With Our Social Media Marketing?
Don’t let your competition outshine you online. With Web Leveling, you have a partner dedicated to ensuring your business thrives in the digital age. Our team of social media specialists is here to guide, advise, and execute. Whether it’s LinkedIn marketing, YouTube marketing, or Pinterest marketing, we’ve got the expertise to make your brand shine.
Ready to see the difference a tailored social media strategy can make? Contact Web Leveling today, and let’s get started!
Frequently Asked Questions About Our Social Media Marketing Services
Social media marketing refers to leveraging platforms like Facebook, Instagram, Twitter, and others to raise awareness of a brand. It involves creating engaging content to organically build an audience, as well as using paid advertising to reach specific demographics likely to be interested in your products or services. An effective social media strategy connects businesses to their audience to boost brand visibility, website traffic, leads, and sales.
A social media agency is a company that specializes in managing social media platforms and strategy for businesses. This includes consulting on the best platforms to use, creating engaging content, running ads, analyzing performance, and more. Partnering with an agency provides access to social media experts who can save time and resources while getting better results compared to an in-house approach.
A social agency typically provides services like: developing an overarching social media strategy, managing profiles and posting schedules across platforms, creating compelling images and videos, running and optimizing paid ads, monitoring and responding to audiences, reporting on campaign performance, and staying updated on changing social media algorithms and best practices. Their holistic management provides important expertise and support.
A social media strategy outlines the goals, ideal target audience, chosen platforms, content plan, metrics and processes that will guide a company’s social efforts. It ensures activities align with wider business goals and resonate with a brand’s ideal customers. An effective strategy is tailored to the specific brand and focuses social media spending for maximum impact.
Key elements in a social media strategy often include: marketing goals, target buyer personas, rationale for chosen platforms, planned content themes and types, posting frequency, processes for community management and reporting, guidelines for maintaining consistent branding and voice across social channels. The strategy aims to maximize ROI by aligning marketing efforts across platforms.
Social media enables two-way conversations with individual customers at scale versus the one-way broadcasting of traditional print, TV, and radio ads. Social platforms also leverage user-generated content like reviews and shares. Rather than just pushing brand messages, companies can engage audiences as they discuss the brand organically on social platforms. This allows for relationship-building beyond traditional ads.
Some key benefits a solid social media approach offers include: increased brand awareness through expanded reach, website traffic and sales from optimized profiles, direct communication with current and potential customers, visual showcasing of products/services, and cost-effective targeted advertising compared to conventional methods. Most importantly, social media fosters relationships and community leading to real business success.
here are many reasons investing in social media marketing can benefit a business:
- Increased brand awareness and discovery through expanded reach to new demographics.
- Driving website traffic and conversions by optimizing social profiles.
- Direct communication with current and potential customers to build loyalty.
- Visually showcasing products, culture, and values.
- Cost-effective targeted advertising compared to traditional media formats.
- Insights into consumers through social listening.
- Relationship and community building leading to true business success.
A strategic approach to social media can deliver significant ROI across these areas.
Costs vary based on the depth of services and platforms needed, but most businesses spend $250-$500 per month per platform. This includes both organic content creation and paid advertising. On average, organic posting costs around $100-$400 monthly, community management $400-$1,500, and ad management $500-$5,000 depending on ad budget. For maximum impact, investing $2,500+ monthly per platform is recommended by some social media marketing agencies. You can see our baseline prices for social media marketing on this page.
Here are some top tips:
- Post consistently – Don’t leave profiles idle.
- Monitor conversations and respond quickly.
- Test different content types like videos or live broadcasts.
- Develop content tailored to each platform.
- Advertise strategically using precise targeting.
- Track key metrics and optimize based on performance.
- Stay updated on changing algorithms and platform features.
Expert guidance from a social media marketing agency, like Web Leveling, can help incorporate these management best practices.
To make content stand out on social media:
- Use high-quality visuals and graphics that catch the eye.
- Craft attention-grabbing headlines and captions.
- Provide valuable information or entertaining content.
- Use tactics like polls, questions, humor, or emojis to boost engagement.
- Share behind-the-scenes exclusives or user-generated content.
- Experiment with different formats like live video.
- Ensure proper use of hashtags relevant to each platform.
- Tailor content specifically to each social media platform.
Consistently creating share-worthy content takes time and skill. A social media marketing agency can provide guidance and assets tailored to your brand.
In addition to major networks like Facebook and Instagram, some up-and-coming or niche social platforms to consider include:
- TikTok – A fast-growing platform, especially popular with younger demographics.
- Reddit – Provides opportunities to engage in discussions within topic-specific communities.
- Quora – Functions as a question-and-answer network where users share insights.
- Twitch – Live streaming platform with engaged gaming and entertainment fanbases.
- Snapchat – Known for ephemeral and interactive content.
- Pinterest – Allows for targeted marketing to passion-based audience segments.
The right platforms depend on your target customers. A social media agency can help identify less obvious networks where your audience is active.
The best platforms are those where your target audience is most active. Typical options include Facebook, Instagram, Twitter, LinkedIn and YouTube. Analyze your customers’ social habits, competitors, and industry trends. While adopting every network may seem beneficial, it’s strategic to focus efforts on 1-3 platforms you can manage consistently. An agency can assess options to maximize your reach.
Ideal posting frequency varies by platform and audience. As a general rule, posting at least once per day is recommended on rapidly evolving networks like Twitter and Instagram. Slower platforms like Facebook and LinkedIn typically warrant 2-3 times per week. Watch engagement metrics and adjust frequency based on performance and resources. Consistency is key – intermittent posting causes you to disappear from audience feeds.
To organically grow your followers on social media, some effective tactics include:
- Posting engaging, high-quality content consistently
- Using relevant hashtags so your content appears in keyword searches
- Running follower campaigns and contests to incentivize shares
- Partnering with influencers in your industry to broaden reach
- Engaging followers by responding to comments and questions
- Advertising through each platform’s paid tools to reach new audiences
- Encouraging user-generated content development and shares
The key is providing value to build relationships, rather than aggressive self-promotion. An agency can help devise an audience growth strategy combining organic community-building and paid promotion.
Very – video is highly engaging and memorable for social media users. Studies show video posts generate over 12x more shares compared to just text and images combined. Platforms like Facebook and YouTube consistently see higher engagement metrics on videos. Social video ads also allow brands to connect with audiences by showcasing products, behind-the-scenes footage, brand stories, and more in a dynamic format. An SMM agency can help craft social videos optimized for key platforms as part of a wider visual content strategy.
Some potential pitfalls include inconsistent posting over time leading to declining organic visibility, adopting a spray-and-pray approach across too many platforms, failure to tailor content types to each platform, ineffective audience targeting, and lack of monitoring and optimization. The most effective plans revolve around focused, consistent activity aligned to audience preferences on 1-3 core social platforms. An agency will research ideal platforms and craft content strategies tailored for each.
Social media has enabled more direct, personalized, and real-time interactions with individual customers at scale. This means marketing now focuses more on relationship-building versus one-way broadcasting of messages. Social media also influences strategies for video, visual content, influencer engagement, event marketing, and advertising. With expertise from an agency, brands can take advantage of social platforms to achieve key business goals in ways not possible with traditional media.
While it may seem appealing to hire one individual to handle social media, the breadth of specialized expertise and resources needed to execute an effective strategy is likely beyond what one person can offer. A full-service agency with strategic, creative, and technical experts across social platforms is better equipped to manage and optimize at scale. They also stay on top of each network’s evolving features and best practices. An agency becomes an extension of your marketing team with social media excellence.
The ideal mix of platforms depends on your target audience, industry trends, and business goals. Typical networks like Facebook, Instagram, and X (formerly known as Twitter) provide broad reach, while niche communities exist within Reddit, LinkedIn groups, or TikTok. An agency can research your customer demographics and media habits to determine which 1-3 networks offer the greatest opportunity to connect with potential customers. It’s strategic to establish an active presence on just the most relevant communities versus spreading efforts thin.
Yes, a blog is considered crucial for several reasons. It provides fresh, keyword-rich content to share natively on social media on a consistent basis. Articles and blogs are engaging content formats that can get high visibility in platform feeds. A blog also helps establish subject matter expertise and provides inbound links to support SEO. The payoff of maintaining a blog makes it a worthwhile investment for feeding your social content engine.
It’s impossible to fully control what’s said about your brand online, but you can influence perceptions by actively participating in social conversations. Respond to customer questions and feedback, provide expertise on your industry, and share positive brand stories. This engagement shows you listen and care. It also provides a chance to turn negative experiences into positives. A proactive social media presence builds goodwill and trust.
How quickly you see measurable impact depends on factors like the intensity of activity, budget invested, targeting approach, and integration with other marketing efforts. While it takes consistency and patience, brands often notice increased website traffic within a couple of months of implementing a social strategy. Sales impact can take longer, but combining organic reach with paid promotions like Facebook ads can accelerate growth. Track progress using analytics to optimize efforts for the fastest momentum.
To assess social media campaigns, key metrics to track include: engagement rate, reach/impressions, follower growth, website clicks and conversions, lead generation from social referrals, sentiment toward brand mentions, engagement on paid ads, and more. Match these to goals to determine what success looks like. An agency will report on the metrics most indicative of ROI based on your desired business outcomes from social media.
All major social platforms offer paid advertising options to reach new audiences beyond your page followers. On Facebook and Instagram, you can create targeted ads within Ads Manager based on demographics, interests, and behaviors. LinkedIn and Twitter also have robust targeting and creative options. YouTube offers video ad formats like pre-roll ads. A social media marketing agency will determine ideal placements and guide ad creation optimized for each channel.
Promoted or boosted posts are organic social media posts that brands pay to increase the reach of. Rather than only appearing to your existing followers, the platforms show them to additional user feeds. You can easily boost existing posts right within Facebook, Instagram, Twitter, and LinkedIn to get more eyes on your content, drive engagement, and build followers. An agency will advise if promoting certain pieces of content makes sense to accomplish your goals.
It’s not advisable to outright delete negative user-generated comments without good reason, as it risks seeming deceptive. Addressing the complaint and turning complaints into brand advocates is preferable. Explain steps to correct any issues mentioned. If a post clearly violates platform terms around harmful content, file a formal request with support to have it removed. An agency’s community management service regularly monitors interactions and responds appropriately to protect the brand reputation.
There are several compelling reasons for brands to use social media:
- Increase awareness – Organic and paid reach expands brand visibility.
- Engage customers – Social provides a channel for personalized 2-way interactions at scale.
- Drive website traffic – Optimized profiles generate referrals and sales.
- Market research – Social listening provides consumer insights.
- Boost SEO – Social activity signals to search engines that a brand is credible and popular.
- Cost-effective – Targeted social ads are inexpensive compared to traditional advertising.
- Visual marketing – Social platforms are inherently visual, ideal for showcasing products visually.
- Credibility – An active social presence makes a business seem more legitimate and authoritative.
Overall, social media allows brands to build meaningful relationships beyond transient transactions.
The best platforms are those where your target audience is most active. Do research to understand where your existing and potential customers spend time online. While adopting every network may seem beneficial, it’s strategic to focus efforts on 1-3 platforms you can manage consistently. Typical options like Facebook, Instagram, Twitter, and LinkedIn provide broad reach, while niche communities exist within sites like Reddit, TikTok, and Pinterest. An agency can help identify ideal channels.
While it varies by platform, as a general best practice, share one promotional post for every three non-promotional posts. These could be relevant articles, thought leadership pieces, behind-the-scenes footage, employee spotlights or CRM efforts. This provides more value to your audience. An agency will develop a content calendar balancing promotional and non-promotional posts for optimal engagement.
Some popular tools include Hootsuite, Sprout Social and Buffer for publishing and analytics, Canva or Adobe Creative Cloud for visual assets, Sprinklr or Brand24 for listening, TapInfluence or Klear for influencer marketing, plus each platform’s built-in analytics. Many agencies, like ours, use a proprietary mix of tools for automation, consolidated data and cross-team collaboration. The ideal toolkit provides workflow efficiency and actionable insights.
