Search Engine Optimization
Search Engine Optimization for Business
What is Search Engine Optimization? Search Engine Optimization (SEO) is the practice of securing traffic from the free and organic search results on online search engines.
People search for products and services online through keywords that line up with the descriptions and categorizations of particular businesses. The effort to rank for and maintain the rank for specific keywords that these people use varies by the competitiveness of the keywords in addition to a multitude of other factors.
With our SEO strategy, we are focused on getting your business to the front page in the "Map Pack". Sure organic rankings are good, and our process should get you to page 1, but with all of the Google Ads and online directories with major domain authority like Yelp and Angie's List on the first page, you might still get buried.
We work to cut through that noise so that you are seen in the Google Map's section of the page. We leverage the right keywords and key phrases to get your business found when people search for you or your services.
Our SEO services
Looking at you and your competitors to get a good starting point
Determining the best options to get you seen in search engine results
Implementing our effective methodology to boost your organic rank
Establishing you as a trusted authority for your products or services
When people search online, we help them find YOU!
How would Web Leveling optimize my website?
We have a process steeped in "best practices". We build and pivot until we find success. To start, we do preliminary SEO during our usual web design practice. If your business requires additional SEO work, we will work through a monthly budget for optimizing your online properties for the keywords that would bring you the most visitors and conversions.
"Success comes from practice and innovation."
To do this, we set up analytics to determine the baseline performance for your website and to see what we need to do to make your site rank better. Then we perform a preliminary evaluation to see where your website ranks for your keywords, perform the optimization and track the progress throughout a set time.
At that point, we re-examine our methods to see if you require additional work for particular keywords and optimize your website and related online properties so that they have the maximum likelihood of ranking for those keywords.
Our SEO Process
- SEO Discovery - We run a general audit and develop an underlying strategy for SEO. We take a look at you and compare you to your immediate competition to see what is working right now and what needs to be done to make your SEO strategy a successful one.
- Website Evaluation - We go through your site to identify the content updates that need to be made to make to line up your website with the websites that are currently having success on the first page of the search engine results.
- Developing your Online Brand - People buy from the businesses they know and trust. We bolster the confidence in your brand through profile creation, brand awareness, and propagation.
- Content Creation - We create monthly SEO-rich content that we post to your website to build up your website's underlying authority and general trust.
- Outreach & Promotion - We share this newly created content to other online sites to build an outreach network that signals to search engines that your website is also an authority.
- Adjustments & Maintenance - Once we establish your rankings, we set up a basis point to maintain your position to keep you from backsliding in the search results.
- Onward & Upward - We continue the process by capturing additional keywords so that you can increase your businesses' overall visibility when people search for you.