SEO for Lawyers: How Does It Work?


The purpose of SEO for lawyers is to increase your law firm's search engine optimization or online ranking while attracting qualified visitors to your law firm's website.

Ninety-three percent of all internet searches start with a search engine, and seventy-five percent never leave the first page of the results.

If a potential client enters "(your practice area) in (city or state)" on their laptop or mobile device near you, does your website appear at the top of search engine findings?

Getting in front of audiences who need your legal services most will help you attract traffic, boost calls, and convert form submissions into actual cases.

We help you with that.  At Web Leveling, our mission is to impress you with results from our search engine optimization experts.


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What Are the Benefits of Search Engine Optimization for Lawyers?

Lawyers need search engine optimization for several reasons, but the key benefit is strengthened searchability, visibility, and the capacity to stay competitive among competitors.

Attorney search engine optimization enables your website to stand out from other law firms in your city specializing in the same areas as you, whether you're a solo practitioner, partner team, or major firm.

Further, by executing proper SEO, your attorney website becomes a trusted resource by Google and other search engines, putting you in front of prospective clients whenever they search for your services.

When used with a high-quality legal website, effective SEO for attorneys can turn your brand into a lead-generation machine.

Is Search Engine Optimization Important for Lawyers?

In searching for an attorney, prospective clients want a person who can provide exceptional legal advice, valuable guidance, and appropriate solutions for their unique needs, regardless of whether they need legal representation for family law, business, bankruptcy, or personal injury.

In deciding who will handle their case, they must feel sure that you will handle it from the moment they find you online until the case is resolved. Through your website's online credibility, attorney SEO creates a solid foundation for establishing trust with your clients.

As a result, when a client finds your attorney's website as the top result, they can perceive Google's trust in your digital footprint, which communicates a strong brand identity that clients can connect at first glance.

Against this backdrop, your credibility is further established when the prospective client clicks on your link and is met with a streamlined and user-friendly website design backed by an optimized on-page experience, credible content, and high-quality links that give the user the information they need easily and quickly.

It is crucial to establish your online authority as an attorney through attorney SEO, which requires knowledge, dedication, and a commitment to the process to earn top rankings.

With our SEO services, law firms reach their target audiences directly and  produce:

  • An increased number of impressions and traffic
  • Higher conversion rates
  • An increase in overall organic rankings
  • Improved user experience on your website
  • A decrease in bounce rates
  • A higher number of incoming calls
  • Clients can contact you using texting and messaging through your website
  • An increase in online form submissions

Websites for Attorneys

Where do search engines look for information about lawyers?

  • Sources of original, high-quality content that are trustworthy and authoritative
  • In a format that is both easily understood and indexed by search engines
  • Optimization of page titles, headers, and meta tags
  • Schema Markup for your website's content (The code behind your site's content that is read by search engines).
  • Linking to other high-quality websites that have relevant content, practice area, and audience

See how a firm that offers SEO services to law firms can help grow your practice

The internet is the source of most of our daily information. When looking for legal help, 97% of people use search engines. Wouldn't it be great for your firm to appear as the first suggestion when someone searches for legal advice online? When you hire an SEO company for lawyers, you'll be able to expect that result. A search engine optimization professional for lawyers will help you identify the keywords you should use in your content to optimize your firm's website.

Over 80 percent of people use online maps to identify local law firms. Search engine optimization ensures that your company appears above the rest on map searches.

So, SEO services can produce a competitive advantage for you in many ways.

Web Leveling helps you attract potential clients who are interested in enlisting your firm for legal services. To increase search results rankings for your firm, we offer SEO services that are uniquely designed.

Do Attorneys Benefit from SEO Services?

There is a perennial question regarding the need for Attorney SEO. Depending on the type of client, the answer will differ.

Having client transparency is one of our top priorities at Web Leveling. Our goal is to make sure they are educated on whatever is necessary. Because brands and authority domains are of high value, the law firms that have been around for a long time and have proven themselves are naturally positioned higher.

For such clients, Search engine optimization may be an unnecessary expense. The only thing we might do for them would be to direct them toward the best path if their rankings drop in the future or if competitive law firms overtake their ranking.

It would, however, be more challenging for a new, emerging law firm without backlinks or content. Nevertheless, SEO plans and strategies will differ from client to client. Every client is given tailored growth strategies based solely on his or her needs.

Moreover, law firms that deal with competitive areas like criminal law and family law require different guidelines. In other words, it is essential to hire an SEO-based internet marketing agency that understands its clients' needs and works towards producing results that last. The legal marketing services provided by our company are tailored to fit your law firm's needs.

SEO Services for Attorneys

Personalized marketing strategies are the core of our legal marketing services at Web Leveling. Optimizing your website so that it attracts as many potential clients as possible is part of this strategy. We provide search engine optimization services in the following areas:

  • Personalized Consultation: The first thing we need to do is determine how you are operating. Is your practice centralized or distributed across several locations? This helps you focus your campaign on your local market - the cities, states, or regions you operate.
  • Competitive Analysis: We perform an extensive competitive analysis of your website to determine your strengths and opportunities for improvement. Over time, search engine exposure and organic traffic are increased based on this information.
  • Search Engine Optimization On-Page: We correct the technical aspects of your website's architecture to make it easier for search engine crawlers - automated software that calculates rank - to index your content. To achieve the best ranking possible, your site must be accessible to both crawlers and prospective clients.
  • Analyzing Search Engine Traffic: We continually track and evaluate your SEO campaign, ensuring that the most effective search engine traffic sources are being utilized. Having established your trend, we help you focus your campaign for greater effectiveness and ranking.
  • SEO for Local Listings: We place local listings in directories. Using this method, you will build links to your website, which will increase traffic and search rankings. You have a great chance of showing up when potential clients search for "Your Practice Area" + "Your Geographical Area."
  • SEO Link Building: As your website's rank increases, its credibility increases as well. The more credible your website is, the more likely you are to get new links and referrals from other sites, which, in turn, increases your ranking. Additionally, we post linked articles on high-visibility PR websites to kick-start this process. Integration of social media is vital to the success of any SEO campaign. To attract more visitors to your website and generate more sales leads, we run social media campaigns across various platforms, such as Facebook, Linked In, and Twitter.

Services for Law Firms with Quality SEO

Web Leveling has a dedicated team of local SEO experts specializing in internet marketing and digital marketing for lawyers. Our expertise can directly benefit your law firm:

  • Attract new clients: Make sure those see your firm in need of counsel in your practice areas.
  • Utilize click-to-call campaigns, lead forms, and calls to action to attract potential clients.
  • Maximize your ROI by increasing your clientele.
  • Keep an eye on your Google My Business listing, Google Analytics, and Google Search Console profiles to take advantage of the latest tools for tracking search engine rank.
  • With detailed monthly reports, including conversion tracking and call tracking, you will always be informed of where you stand.

Take on the competition and dominate the local legal market by achieving higher rankings on Google, Yahoo, and Bing and putting your business on the top of map listings.

Promote Your Law Firm Online So Potential Clients Can Find You

Our results-driven SEO services are beneficial for all law firms, no matter what area of practice they specialize in - whether it be criminal defense, personal injury, bankruptcy, divorce, family law, real estate, or any other type of law. Get in touch with us today to find out more about how we can help you grow your business.

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