Frequently Asked Questions
Rather than creating just another business website, we strive to focus on creating something different. Take a look at our portfolio and you'll agree that we believe in that. Below is a shortlist of the questions we get asked most frequently. We hope you will find the information you need about our web design services. Otherwise, please feel free to contact us and we look forward to partnering with you on your next website design project.
Before You Start Web Design (or Redesign)
A kick-off meeting will begin your project. At this meeting, you will discuss the scope of your project, the goals, and the details of the design process.
After the kickoff meeting, your designer begins work on a logo, mood board, or homepage.
Once the site design is complete, we will begin gathering content.
Then our content manager will work with you on content generation based on your designs. We'll then perform an SEO audit and go over findings with you.
When we have gathered about 75% of your content and approved the designs, we will begin development.
We will schedule the launch of your website.
Once our launch is complete, we'll help you optimize your online marketing strategy and expand your business.
We have developed general estimates for websites we have done in the past. You can see them here. Web design and development costs depend on the length of time it takes to design and develop the website.
You will receive accurate estimates from your account manager who will constantly provide information about your project.
We provide business-specific products to keep costs down, though custom design and development services are charged accordingly.
All of our sites are built on Content Management Systems, which make updating easier without the need to understand coding languages.
Depending on your company's needs, we will recommend the best solution for you.
WordPress is the platform we primarily use to build web pages for our clients as it is both powerful and easy to use.
The WordPress platform integrates with many eCommerce platforms, so you have the potential of a complete marketing platform.
Our company works with businesses all over the country and welcomes the opportunity to serve them. Though we love working with local companies, we are happy to service businesses from any part of the country.
Throughout the process, our team is happy to participate in conference calls, video chats, and screen shares so we can interact with your team as well as possible.
A website's launch date depends on various factors, including cost, complexity, and our client's ability to provide feedback. Typically, a website is launched within 2 to 4 months, depending on the complexity of the build and the feedback we receive from our clients.
You can work with your account manager to set up a timeline if you have a specific launch date in mind.
Every website that we build follows best practices and is created with minimal code, optimizing it for Search Engines. We also perform SEO assessments for every project.
An SEO audit involves looking at your present keywords, SEO, and PPC strategy against traffic and quality content to see where improvements can be made. The audit delivers a multitude of data in addition to installation on your site and suggestions for moving forward.
A website's appearance is only one part; it also involves the design and architecture, both of which may or may not affect how it ranks with Google and how the user interacts with it.
If you're looking for only graphic updates or content updates, that's one thing. Still, if your site's performance does not meet industry standards (like speed, mobile responsiveness, content architecture, etc.), it's time to evaluate your options.
Modern websites have more features that make updating and maintaining your website much easier in the future. You can talk about your company today as well as where you'd like to be in the future.
During Your Web Design (or Redesign)
We assign a dedicated account manager to every project. They are your primary point of contact, ensuring clear communication between your team and ours.
If you have questions at any point during the process, they are available to answer them.
You can use stock photography as well as images and graphics related to your business or industry to ensure the website's professional look.
Additionally, we offer creative direction and can refer you to some fantastic photographers.
Whether you are struggling to write content for your whole site or just a few pages, we are happy to help. We can create content for every page on your site or just a few depending on your needs.
Where does the requirement for 75% of the content come from?
Our team builds your site on the foundation of your content, so preparing it before development helps us better optimize and build it around that content.
We like to get a majority of the content in place before we begin the final steps in the process because the content is often the biggest bottleneck.
As we mentioned above, once your designs are approved, we wait for 75% of the content before moving forward with development. We must, in fact, build out the infrastructure before we can begin development.
The same as when building a house, you must prepare the construction site, pour the foundation, and begin framing the house upon approval of the designs.
As soon as your site is almost complete, we share a demo site with you to use for UA testing, training and checking out your site.
After Your Web Design (or Redesign)
If you are having trouble with your website, have questions about your website maintenance, or need any help, please feel free to contact our support team via our ticketing system or by phone between 9 AM and 6 PM EST.
We always make sure to make any necessary changes to your site's infrastructure or software as quickly as possible when something goes wrong.
The support team will be happy to answer any questions you have about the site, and even share tips and tricks for making small changes. For more extensive changes, we can walk you through the different design and development options available.
When it comes to promoting your new website, there are many great ways we would love to help. Here are a few ways to do it:
It can take several weeks for bots crawling your site to notice changes you've made and uphold your rankings, even if your website is optimized for local SEO or organic SEO.
In terms of organic or local SEO, you are at the mercy of Search Engines. That being said, if a first-place ranking is essential to your team, we recommend working with a Pay-Per-Click campaign to put your results above the fold. We can help you with that.
In addition to our ongoing services, Web Leveling also offers an After-Marketing Plus plan that includes local and organic SEO, blog writing, email campaigns, and ad design. To learn more about these service offerings, click here.
In addition to our website design services, we offer monthly digital marketing consultation packages to help you achieve long-term success. Our consultants work as experts to help our clients achieve their goals.
Website Development for eCommerce & Online Shopping
You will be guided through the scoping process by your account representative in order to determine which platform will work best for you based upon the number of products you have, the custom functionality you need, and more.
Generally speaking, we use WooCommerce or Shopify for most of our clients because these are both open-source software platforms. They are straightforward to use and offer potent eCommerce capabilities.
The platforms you choose to use for setting up products on your site can vary. Our team is happy to help your team set up a few products to learn how to attach characteristics, photos, and information about each product.
Would you be able to help me set up a promotion code and an abandoned cart?
For example, we can help you set up a unique promo code on top of an abandoned cart sequence to help you get your potential buyers back.