Riskado
- TypeDirectory / Insurance
- LocationRemote
- StatusLive
What Riskado needed
An insurance guide library and local agency directory: plain-language guides, national and state by state, a glossary of more than 160 insurance terms, and agencies to talk to near you, in English and Spanish.
What we did
People shopping for insurance usually start with a question, not a company: what renters insurance covers, what their state requires on a car, what a small business actually needs. Riskado answers that question first, then helps the reader find a local insurance agency to talk to. The site pairs a library of plain-language guides, national and state by state, and a glossary of more than 160 insurance terms with a directory that now covers all 50 states and Washington, DC, with 138,030 insurance agency listings.
Every guide and term is written in both English and Spanish, so a family that reads in either language gets the same answer. Getting that many listings onto a website was the hardest part. WordPress hosting plans did not have the bandwidth or resources to handle that many listings, so we rebuilt the site in Next.js on cloud hosting, where a directory this size can run.
City pages open to search only once a town has enough real listings and its own written introduction, so the directory does not fill Google with empty pages. Riskado is one of our own sites, a fast, custom build with no directory plugin underneath, and every part of it is owned outright. We also designed its logo.
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