Microgreens Guru
- TypeMicrogreens
- LocationRemote
- StatusLive
What Microgreens Guru needed
A growing site rebuilt off WordPress into a custom Next.js build, after we found the traffic problem was not the one everybody assumed.
What we did
Microgreens Guru looked like a site that was underperforming. It was not. Reading its own Search Console data showed the pages were barely being indexed at all, which is a different problem with a different fix: no amount of rewriting helps a page a search engine has not properly picked up. So, the rebuild went after that first.
The site moved off WordPress to a custom Next.js build, fast and cleanly structured, and the content was extended to cover the questions growers actually ask, including the ones the old site had no page for and therefore had no data about. That last point matters more than it sounds: a topic with no traffic can simply be a topic you never wrote about, and treating that silence as proof of no demand is how a site stays small.
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