American Quality Roofing and Siding

What we did

Roofing is rarely bought at leisure. A lot of it is bought the morning after a storm, on a phone, by somebody who has just found water where it should not be. American Quality Roofing and Siding has covered Central and Western Connecticut since 2006, and the site needed to match how that actually happens: fast on a phone, obvious how to call, and clear about what they do in the town the caller is standing in.

We moved them off WordPress onto a custom Next.js build on the same domain, which is the harder kind of move, because you are replacing a site at an address that already has history rather than launching a new one somewhere quiet.

Every town they serve has its own page, written for that town and photographed for it, rather than one page relabelled twenty-three times. Every phone number is tap-to-call, because that is how a roofing enquiry starts. The site, the content, the domain and the accounts are theirs.

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