online reviews

Can You Ask for Yelp Reviews? What Yelp Allows

Can you ask for Yelp reviews? Yelp says no. See what Yelp allows instead, what happens if you ask, how Google differs, and a ten-minute check of your process.

A customer says, "I'll leave you a review," and you wonder if you can follow up with a link. You already ask for Google reviews, and it works, so asking on Yelp feels like the next step. Then someone tells you Yelp forbids it, and you cannot tell if that is a rule, a rumor, or something you can get around. The short answer to can you ask for yelp reviews is no. Yelp's own support page says, "Don't ask anyone to review your business." That one sentence covers customers, friends, family and your email list, and it applies to every message, receipt and script your team uses. The good news is that you can still ask for Google reviews under Google's rules, and Yelp allows several quiet ways to make your page easy to find. This post covers what Yelp prohibits, what can happen if a request slips through, what you can do instead, and a ten-minute check of your own process.

Key Takeaways

Do not ask for Yelp reviews

Yelp's support page says, "Don't ask anyone to review your business." That includes customers, mailing-list subscribers, friends and family.

Prompted reviews can lose their weight

Yelp's software tries to spot reviews a business prompted and may place them in "not currently recommended," where they stay visible but do not count toward your rating or review count.

Google is different

Google allows genuine, non-incentivized review requests, so one process can ask for Google reviews and never mention Yelp.

Passive visibility is allowed

A "Find Us On Yelp" sticker, a Yelp badge and link on your site, accurate page details and replies to reviews are not requests.

What does Yelp say about asking customers for reviews?

Yelp's rule is blunt, and it is wide. Yelp's Don't Ask for Reviews page says not to ask anyone to review your business. Its Terms of Service prohibit soliciting reviews, and they also prohibit offering incentives to post, remove or modify reviews.

In practice, the following all count as asking:

  • Asking customers in person, by email or by text to review you on Yelp
  • Asking mailing-list subscribers, friends or family
  • Asking after a customer fills out a survey or contact form
  • Running a staff contest to collect reviews
  • Offering a discount, a freebie or a payment for a review

Yelp gives a reason for the rule. A request can end up reaching only satisfied customers, which skews ratings, so Yelp says solicited reviews may not be recommended. The rule also covers "just a link" and "no strings attached." If the message is a request to post a Yelp review, it is a request.

A blank sticker sheet beside a closed receipt book on a shop counter.
Yelp's rule covers any message that asks for a Yelp review, however small.

What happens if you ask anyway?

Yelp says its automated recommendation software tries to spot reviews that look prompted or encouraged by a business, and it may place them in the "not currently recommended" section. Those reviews stay visible, but they do not count toward your displayed review count or star rating. Yelp explains how recommendation works on its page about whether Yelp recommends every review.

There is a second consequence. Yelp runs Consumer Alerts. A warning may appear over the review section of a business page, with a link to the evidence when it is available. Yelp says alerts can flag suspicious review activity, compensated activity or other attempts to manipulate reviews.

A few limits are worth knowing before you worry:

  • A review that is not currently recommended has not been deleted. Yelp says it remains accessible.
  • Yelp says advertising on Yelp does not influence how the software places reviews, so paying for ads does not repair the problem.
  • A genuine customer's review can also be not recommended, for example when the account shows little activity or history. Not every not-recommended review means someone broke a rule.

If your reviews are already disappearing from your rating, our post on why Yelp removed your reviews walks through the recommendation software itself.

What can you do on Yelp that is allowed?

You can make your page easy to find without asking anyone to post. Yelp's guide to showcasing your business online points to passive visibility: a "Find Us On Yelp" sticker, a Yelp badge and link on your website, and replies to the reviews you already have. Yelp's article on creating a Yelp page covers claiming the page and keeping details accurate.

A sticker or a badge shows that you are on Yelp. It does not tell anyone to write a review. That is the line between visibility and a request, and it is why the badge is fine while "Please review us on Yelp" is not.

What else is worth doing:

  1. Claim your Yelp page and keep hours, phone number and services accurate.
  2. Reply to reviews calmly and professionally. Yelp has a short guide on a review response strategy.
  3. Serve customers well, since a good experience is what leads someone to post unprompted.

Skip Check-In Offers. They were once a way to prompt visits to a Yelp page, but Yelp ended the program in 2024. The last day to create an offer was October 9, 2024, and existing offers came off business pages on November 15, 2024, according to Yelp's Check-In Offers FAQ. If an old guide recommends them, it is out of date.

A plain wooden shop door with a blank cardboard sign hanging from the handle.
A visible Yelp presence is allowed. A request to post a review is not.

Can you still ask for Google reviews?

Yes. Google treats review requests differently from Yelp. Google's Business Profile review guidance lets you ask customers for genuine reviews and gives you a review link and QR code to do it. Google's policy on reviews prohibits incentives, pressure, requests for particular wording, discouraging negative reviews, and asking only the customers you expect to be positive.

That means one process can serve both platforms without breaking either. Ask every customer for genuine Google feedback in the same neutral way, and never put Yelp in the request.

Yelp and Google review requests side by side
QuestionYelpGoogle
Can you ask customers for reviews?No. "Don't ask anyone to review your business."Yes, for genuine experiences
Can you offer a discount or gift?NoNo
Can you ask only happy customers?No, and Yelp says prompted reviews may not be recommendedNo, selective positive requests are prohibited
Passive visibility (sticker, badge, link)?AllowedReview link and QR code are provided
QuestionCan you ask customers for reviews?
YelpNo. "Don't ask anyone to review your business."
GoogleYes, for genuine experiences
QuestionCan you offer a discount or gift?
YelpNo
GoogleNo
QuestionCan you ask only happy customers?
YelpNo, and Yelp says prompted reviews may not be recommended
GoogleNo, selective positive requests are prohibited
QuestionPassive visibility (sticker, badge, link)?
YelpAllowed
GoogleReview link and QR code are provided

The federal layer sits on top of both. The FTC's Consumer Reviews and Testimonials Rule took effect October 21, 2024. According to the FTC's questions and answers, it prohibits fake reviews, buying reviews tied to a particular sentiment, certain insider reviews, and deceptive review suppression. The rule does not make every neutral review request illegal, but each platform's rules still apply. If you want more on the Google side, our guide to getting more reviews covers it.

A short stack of blank paper receipts held by a small clip beside a pencil on a counter.
Receipts, emails and scripts are where a stray Yelp request usually sits.

How can you check your own process in ten minutes?

You can do this alone, and for a single-location business it may be all the help you need.

  1. Open your Yelp page. Write down the displayed review count and star rating, and note whether there is a "not currently recommended" section.
  2. Read a few recommended and not-recommended reviews. Look for duplicate wording, unusual timing and what look like genuine customer experiences.
  3. Look for a Consumer Alert on the page.
  4. Search your website, receipts, email templates, signage and staff scripts for any request like "Please review us on Yelp." Remove it.
  5. Keep only passive Yelp assets, such as a current badge or "Find Us On Yelp" sticker, and remove any old Check-In Offer wording.
  6. Check any automated review-request message. A generic tool may include Yelp by default, so confirm it asks for Google only.

If you find a Consumer Alert or a placement problem, write down what you see and contact Yelp through its support contact page. Do not try to create replacement reviews.

No process that follows the rules can promise a number of Yelp reviews or a star rating. What it can do is lower your risk, give staff a clear script and keep your page accurate.

A closed laptop and a blank clipboard side by side on a tidy desk beside a window.
A short, regular check keeps stray review requests out of your process.

Check your Yelp review rules

Pick an answer to begin.

1. A customer finishes a survey and says they were happy. What should your team do about Yelp?

2. Which of these is allowed on Yelp?

3. What does it mean when a review is "not currently recommended"?

Frequently Asked Questions About can you ask for yelp reviews

Can I ask customers for Yelp reviews?

No. Yelp says not to ask customers or anyone else to review your business, and its Terms of Service prohibit soliciting reviews.

Can I ask for Google reviews?

Yes, for genuine experiences. Do not offer incentives, pressure customers, request particular wording, or ask only the customers you expect to be positive.

What happens to solicited Yelp reviews?

Yelp may place them in "not currently recommended." They stay visible but do not count toward your rating or review count, and a Consumer Alert may appear on the page.

Can I offer a discount for a Yelp review?

No. Yelp prohibits incentives, and the FTC rule prohibits buying reviews tied to a particular sentiment.

Are Yelp Check-In Offers still available?

No. Yelp ended the program in 2024.

Can I put a Yelp badge on my website?

Yes. Yelp's business guide describes a badge and link as passive visibility, not a request for a review.

Final Thoughts

The rule is short: do not ask anyone to post a Yelp review, and do not offer anything in return. A request can send reviews to "not currently recommended," where they stay visible but do not count toward your rating, and it can bring a Consumer Alert to your page. A badge, a "Find Us On Yelp" sticker, an accurate page and calm replies to reviews are all allowed, and Google reviews can still be requested under Google's rules.

Once the stray Yelp requests are out of your receipts, emails and scripts, your review process gets simpler. Staff know exactly what to say, your Google requests stay clean, and your Yelp page can earn reviews from customers who choose to write them.

If your process spans several locations, staff or review platforms, Web Leveling can help you sort it out. Our online reputation work covers review requests, monitoring and replies, and our local SEO work keeps your listings accurate. If the ten-minute check is all you need, do that and skip the rest. We work with small and medium businesses across the country and overseas. Tell us how you ask for reviews today, and we will help you tidy it up.

Terms

Yelp review words in this post

Tap a term to see what it means.

Solicitation. Asking someone to write a review, whether in person, by email, by text or on a receipt.

Not currently recommended. Yelp's section for reviews its software does not recommend. They stay visible but do not count toward your rating or review count.

Consumer Alert. A warning Yelp may place over a business page's review section when it sees suspicious or compensated review activity.

Passive visibility. Showing that you are on Yelp, such as with a sticker or badge, without asking anyone to post a review.

Incentive. A discount, freebie or payment offered in return for a review.

Check-In Offer. A former Yelp program that Yelp ended in 2024.