Give Someone Access to Your Pinterest Business Account

Your assistant needs to schedule Pins by Monday. Your marketer wants to start a campaign. Your agency asks for "the login," and the only thing you know how to hand over is your own password. You can give someone access to a Pinterest business account without ever sharing that password, and you can choose exactly what they are allowed to do. Pinterest does this through Business Manager, where each person works under their own named account. That means you can see who has access, change what they can do, and take it back the day the work ends. The steps below cover pinterest business access for an assistant, a freelancer or an agency, the pinterest roles that fit each job, and how to remove someone cleanly. If you also run other platforms, the same idea applies there; see our related steps for Instagram, TikTok and YouTube.

Let your helper work without ever seeing your password

The short version is this. Open Business Manager, add the person under their own account, and give them only the permission their job needs. Pinterest requires the person or agency you invite to have a Pinterest business account of their own, so the first thing to confirm is that they have one. If they do not, they can set up a business account before you send the invitation.

Pinterest calls the layer that makes this possible Business Manager access. Business roles are Account Owner, Manager, Employee and Partner. Separate permissions control the ad account (Admin, Analyst, Audience, Finance, Campaigns and Catalogs), and a profile permission called Publisher controls organic Pins and boards. The labels look like a lot at first, but you will only use two or three of them for any one person.

The reason to go through Business Manager rather than passing a login around is control. The Federal Trade Commission advises small businesses to use multi-factor authentication, never reuse passwords, and never share passwords by phone, text or email. It also warns that if a password is shared, a scammer who gets it may reach every account that uses it. A named invitation avoids all of that, and it leaves a record of who can do what.

Pinterest renames menus from time to time, so if a label below is not exactly where you expect it, look for the section with the named word, such as Business Manager, Employees or Partners. On desktop, the path is usually the top-left menu, then Business Manager.

Give your in-house assistant the access their job needs

Use the Employee route for someone who works for you directly: an assistant, a part-time marketer, a family member who helps with posting. Open Business Manager, go to Employees, and add the person using the email tied to their Pinterest business account. Then choose what they can reach. An invitation sent to the wrong email, or to a person without a business account, is a likely reason it never arrives, so confirm the address before you send it.

Next, give the permission that matches the work:

• Pins and boards only: assign Publisher on your profile. Pinterest says Publisher access allows creating, editing, organizing, scheduling and deleting Pins, and creating, editing, deleting, archiving and merging boards. It is not customizable, so you get all of it or none of it.
• Reports only: assign Analyst on the ad account. Analyst can view reporting and analytics but does not create or edit campaigns.
• Ads: assign Campaigns on the ad account. Campaigns can create and edit campaigns, ad groups and ads.

Profile access and ad-account access are separate. An employee who has ad permissions but no Publisher access will see ads but not be able to publish to the profile, and the reverse is also true. If someone says "I can see the ads but not the boards," that is the first thing to check.

Choose the right role, so a helper can do the job and nothing more

People say "admin," "editor" and "manager" as general words. Pinterest uses distinct labels, and Admin is rarely the one you want. Admin can manage billing and settings. A person who only schedules Pins does not need that, and a person who only reads reports needs even less.

The key is to start narrow. If the person needs more, you can add it in a minute. If they hold more than they need, you carry the risk until you notice. The National Institute of Standards and Technology defines least privilege as restricting access to "the minimum necessary to accomplish assigned tasks," and that is a good rule for a three-person team as much as for a large one.

One caution about Publisher. It sounds like a posting role, but it includes deleting Pins and boards. Give it to someone you trust with your content, and keep a copy of anything you cannot afford to lose.

If you only want someone to post on a few specific boards, Pinterest also lets you invite collaborators to a single group board, which does not hand over the whole account.

Add your agency as a Partner, so they can run ads without your login

An agency is an outside business, and Pinterest treats it differently from your own staff. Add the agency as a Partner, not as an Employee. Pinterest says partners should not be added as employees because doing so can prevent them from sharing or receiving ad-account access, which is the very thing an agency running your ads needs.

The steps, on your side, are these:

1. Ask the agency for its Pinterest Business ID.
2. Open Business Manager and go to Partners, then choose Add partner.
3. Enter the agency's Business ID.
4. Choose the assets they will work on.
5. Assign ad-account permissions such as Campaigns or Analyst.
6. Assign Publisher on your profile only if they will create or manage organic Pins and boards.

The partner access page from Pinterest also describes the other direction. The agency can request access by entering your Business ID and, when needed, your ad-account ID, and you then accept or approve the request. If an agency asks you for your password instead, send them to this page.

Before you accept or send anything, write down the Business ID and the ad-account ID somewhere you control. You will need both if an invitation fails, and they are the first thing a helper will ask for.

Lock the account down so a stolen login is not the weak point

Access through Business Manager is safer than a shared password, but it still depends on the people who hold it. Pinterest recommends two-factor authentication, a strong and unique password, keeping that password secret, logging in only through Pinterest.com or the official app, keeping your browser and devices updated, and using only trusted browser extensions.

Business Manager lets you require two-factor for your team. Go to Business Manager, then Business Security, turn on "Require code at login," and choose whether the rule covers everyone or only managers. After you enforce it, employees cannot reach business assets until they have enrolled in two-factor, so tell your team before you switch it on. Pinterest explains the process on its two-factor authentication page.

Two habits keep this working. First, use named access for every person, so you can tell who did what. Second, review the list regularly and remove access when responsibilities change. The Cybersecurity and Infrastructure Security Agency recommends least privilege and separate access for third parties in its ransomware guide, which fits an agency relationship well.

Take access back the day someone leaves

Offboarding is the step that gets skipped, usually because nobody is watching the clock when a contract ends. In Business Manager you have a few options, depending on who the person is.

For an employee, you can remove a single profile, ad-account or catalog permission, or select the person and choose "Remove employee." For a partner, you can remove a specific asset permission, choose "Revoke access" under Profile, or remove the partnership entirely. Use the narrow option if the person still does some work for you, and the full removal when they are gone.

Removing someone is a permissions change. Pinterest describes it as revoking access, not deleting the business's content. Still, check your boards and scheduled Pins afterward, especially if the person held Publisher access, since that permission includes deleting boards and Pins. If a departing helper was the one who created your Pinterest account under their own email, sort out ownership with Pinterest support before the contract ends, not after.

If you use other platforms, the same cleanup applies there. Our related steps for giving someone access to an Instagram business account and for adding a manager to a YouTube channel follow the same pattern: named access, narrow permissions, and a clear way to take it back.

Run a ten-minute check on who can get in today

You do not need to wait for a new hire to do this. Set aside ten minutes and walk through the account as it stands.

1. Confirm the account is a Pinterest business account.
2. Open Business Manager.
3. Review Employees and Partners.
4. For each person, note the role, whether they have Publisher on your profile, and which ad-account permissions they hold.
5. Match each person's permissions to the work they actually do.
6. Remove former staff, old vendors and any account you do not recognize.
7. Check Business Security and require two-factor where it fits.
8. Write down the account owner, your Business ID, your ad-account ID, and the current list of people with access.

The usual problems turn up quickly. A person was invited to the wrong business or ad account. An agency was added as an Employee. Someone has Admin when Campaigns or Analyst would be enough. A former contractor is still listed. None of these takes long to fix, and each one is a small task once you can see it.

One case is bigger: you cannot tell who owns the account or who the Business Manager manager is. If the account was created under a former employee's email, you may need Pinterest support to recover administrative control, and that can take real effort.

Frequently Asked Questions About give someone access to pinterest business account

Can I give someone Pinterest access without sharing my password?

Yes. Use Business Manager and add the person as an Employee, or add an outside agency as a Partner. Each person signs in with their own business account.

Should I add an agency as an Employee?

No. Pinterest identifies agencies as Partners, and adding one as an Employee can prevent it from sharing or receiving ad-account access.

What permission lets someone publish Pins?

Publisher on your profile. It lets employees and partners create, edit, organize, schedule and delete Pins and manage boards.

What permission lets someone run ads?

Campaigns on the ad account. It lets them create and edit campaigns, ad groups and ads. Analyst is the one to give when they only need to read reports.

How do I remove someone's access?

In Business Manager, remove the person's asset permission, choose Remove employee, revoke the partner's profile access, or remove the partnership, depending on who they are.

Does the person I invite need a Pinterest business account?

Yes. Pinterest says employees and partners need a Pinterest business account, so confirm that before you send the invitation.

Wrapping Up

Sharing a Pinterest business account does not require handing over your password. Business Manager gives each person a named seat, with permissions that match the work: Publisher for Pins and boards, Campaigns for ads, Analyst for reports, and Admin only when someone needs billing and settings. Use Employee for your own team and Partner for an agency, turn on two-factor, and keep a short written list of who has access.

You can do the basic version yourself in one sitting, and you should. Outside help starts to earn its place when several accounts or agencies are involved, ads and organic posting need different permissions, ownership is unclear, or former staff still show up on the list. In those cases the useful result is a clear record of the owner, the IDs, the permissions and the steps for when someone leaves, not a hidden button.

If you want a second pair of eyes on your accounts, Web Leveling can help you set up and document access across your Pinterest and other social profiles, as part of our social media marketing work. Tell us what you are dealing with through our contact page, and we will help you decide what to do yourself and what to hand off. We work with small and medium businesses across the country and overseas.

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