social media marketing

How to change your Facebook Page name

How to change a Facebook Page name for a rebrand, new owner or typo: who can do it, the exact steps, why requests get rejected, and the update checklist.

The name at the top of your Page is wrong, and every day it stays wrong, customers see it. Maybe you rebranded, bought the business from someone else, or spotted a typo after the Page had already collected followers. You want to change your Facebook Page name without losing the Page, the people who follow it or the reviews on it. The change itself is a short request you can submit in a few minutes, as long as you have the right kind of access and the new name follows Meta's rules. Most of the work is not the form. It is making sure the old name is not still sitting on your username, your Instagram profile, your Google listing and your sign. This post walks through the exact steps, what gets a request rejected, and what to update afterward.

Key Takeaways

You need Facebook access

Meta says a person must have Facebook access to the Page to request a name change, and task access alone does not allow it.

The change is a request

You submit it, Meta reviews it to protect the identity of businesses, brands and organizations, and it is not an instant edit.

The username is separate

Changing the Page name does not automatically change the username or web address, so handle that setting on its own.

Use the real name

The name must accurately reflect the Page, and slogans and long descriptions belong in the About section instead.

Update the old name everywhere

Instagram, your website, Google Business Profile, listings, invoices and signs all need the new name.

Who is allowed to change a Facebook Page name?

Only someone with Facebook access to the Page can request the change. Meta's current Page setup separates Facebook access from task access, and the Page access explanation describes the difference. If you were added with task access only, such as to run ads or post, the name option will not work for you. In that case, ask the person who holds full control of the Page to grant Facebook access or to submit the request.

Before you start, switch into the Page itself instead of staying in your personal profile, and open the Page access settings to confirm what you hold. If you were never given a role at all, our post on adding someone to your Facebook Page shows how the person in charge can do it.

A key ring with two brass keys lying beside a closed notebook on a wooden desk.
Check which kind of access you hold before you spend time on the new name.

What are the exact steps to change a Facebook Page name?

Meta lists the path in its help article, Change your Facebook Page's name. The menu labels can shift as Meta updates the interface, so match the idea of each step if a label looks slightly different on your screen.

  1. Switch into the Page: Use the Page's own profile, not your personal one.
  2. Open Settings: Open the Page profile menu, choose Settings & privacy, then Settings.
  3. Go to Page setup: Select Page setup, then Name.
  4. Edit the name: Choose Edit beside the current Page name and type the new name.
  5. Review the change: Select Review change and check the spelling letter by letter.
  6. Confirm with your password: Enter your account password.
  7. Submit: Select Request change.

After you submit, the request goes to Meta for review. Plan for a wait, and watch your notifications for the result. Before you press the final button, settle the exact spelling and capitalization, because you should not count on being able to change the name again right away. If your request flow shows a limit on how often a Page name can change, follow what it says.

Does changing the name also change the username or web address?

No. Meta says a Page name change does not automatically change the username, which is the handle in your Page's web address. That is why a renamed Page can still show the old address in a link, a business card or a Google result. Decide on the name first, then handle the username as its own step using Meta's guide to changing your Page's username and web address.

If the new name is final and the old handle no longer fits the brand, change the username once the name request is settled. Then check any link you have printed or posted, because a new address means old links may stop working. A Page rename is also different from merging two Pages or creating a new one. If you have two Pages for the same business, read how to merge two Facebook Pages before you create anything new.

Two business cards face down next to a small stamp pad on a desk.
Printed cards and old links keep the username, even after the Page name changes.

Which names does Meta reject?

Meta says a Page name must accurately reflect the Page. Its guidelines for Page names rule out wording that falls into these groups.

Page names Meta does not accept, and what to use instead
Problem with the nameWhat to do instead
Misleads people about the business or organizationUse the real business or brand name
Impersonates another business, person or groupUse your own name
Includes abusive terms or violates someone's rightsRemove the term
Includes a variation of "Facebook"Leave "Facebook" out
Uses "official" in a misleading wayDrop the word unless it is accurate
Uses improper capitalization or excessive symbolsWrite the name in normal capitalization with plain punctuation
Consists only of generic terms or a locationAdd your actual brand name
Uses a slogan or a long descriptionPut the slogan in the About section
Problem with the nameMisleads people about the business or organization
What to do insteadUse the real business or brand name
Problem with the nameImpersonates another business, person or group
What to do insteadUse your own name
Problem with the nameIncludes abusive terms or violates someone's rights
What to do insteadRemove the term
Problem with the nameIncludes a variation of "Facebook"
What to do insteadLeave "Facebook" out
Problem with the nameUses "official" in a misleading way
What to do insteadDrop the word unless it is accurate
Problem with the nameUses improper capitalization or excessive symbols
What to do insteadWrite the name in normal capitalization with plain punctuation
Problem with the nameConsists only of generic terms or a location
What to do insteadAdd your actual brand name
Problem with the nameUses a slogan or a long description
What to do insteadPut the slogan in the About section

For a rebrand, use the name your business actually goes by now, and say what you do in the About section. If you are changing the name because of a rebrand that also involves your logo and voice, our branding service covers that wider decision.

If Meta rejects the request, the fix is usually in the name or in your access. Check that you hold Facebook access, compare the name with each row above, correct any misleading or descriptive wording, and use the support or appeal route Meta offers in your account. Do not create a second Page just to get around a rejection, and do not keep resubmitting the same wording.

What stays the same after the name changes?

You are renaming the existing Page, so it remains the same Page. Check your followers, reviews and past posts yourself rather than assuming. Before you submit, take a screenshot of your follower count and your reviews. After approval, open the Page and confirm that your posts, reviews, photos and followers are where you left them. If something looks off, you will have a record to show Meta's support.

This is also the moment to look at the Page the way a customer does. Open it in a private browser window, read the name, the About section and the username, and make sure they tell one story.

A closed laptop and a phone lying face down beside a coffee cup on a shop counter.
After approval, look at the Page the way a customer would.

What else should you update after you rename the Page?

A new Facebook name that does not match anything else makes customers wonder whether they have found the right business. Work through every place the old name appears.

Where the old name may still appear
PlaceWhat to check
Page username and web addressChange it separately if the old handle no longer fits
InstagramDisplay name and username
WebsitePage title, header, footer, contact details
Google Business ProfileBusiness name, following Google's rules
Directory listingsName, address and phone as listed
Email signatures and invoicesBusiness name and any links
Printed material, vehicles, signsAnything with the old name on it
PlacePage username and web address
What to checkChange it separately if the old handle no longer fits
PlaceInstagram
What to checkDisplay name and username
PlaceWebsite
What to checkPage title, header, footer, contact details
PlaceGoogle Business Profile
What to checkBusiness name, following Google's rules
PlaceDirectory listings
What to checkName, address and phone as listed
PlaceEmail signatures and invoices
What to checkBusiness name and any links
PlacePrinted material, vehicles, signs
What to checkAnything with the old name on it

Google lets an eligible Business Profile keep its listing through a rebrand when the change is minor, the proper nouns and services stay the same and the category stays the same. Read Google's guidelines for representing your business before you edit the name there, because a larger identity change may need a different step. Keep your old phone number, email and redirects working where you can, so customers who still use the old name can find you.

A stack of blank invoices and a rubber stamp beside a small ruler on a worktable.
Invoices, signatures and signs are the places owners most often forget.

If a Page rename is only one piece of a larger change, such as a new owner who also needs web changes and listing updates, a short written list of every place the name appears will keep the work from stalling.

When does a Page rename need outside help?

A plain rename is free through Facebook, and an owner with the right access can submit it without an agency. Help earns its place when access is lost, when the rename is part of a rebrand across many profiles and listings, when the website and customer messages need coordinated updates, or when a rejection keeps repeating. What help cannot do is give you a faster review or secret access to Meta's approval process. The value is reducing missed updates and keeping a record of the change.

Are you ready to change your Page name?

Pick an answer to begin.

1. Which kind of access lets you request a Page name change?

2. You changed the Page name. What happens to the username automatically?

3. Your new name is "Best Plumbing in Town, Call Today!" What should you do?

Frequently Asked Questions About change facebook page name

Who can change a Facebook Page name?

Someone with Facebook access to the Page can request it. Task access alone does not allow it.

Does the username change automatically?

No. Meta treats the username and web address as separate settings, so update them on their own.

Does Meta review the request?

Yes. A name change is a request that Meta reviews, so it may not take effect right away.

How long does approval take?

Timing varies. Check your notifications and the Page settings for the status of your own request.

Can I use a slogan as the Page name?

No. Meta says slogans and long descriptions belong in the About section. Use the real business or brand name as the Page name.

What if Meta rejects the name?

Recheck your access, compare the name with Meta's rules, correct anything misleading or descriptive, and use the support route in your account. Do not create a duplicate Page to get around it.

Final Thoughts

You can change your Facebook Page name yourself when you have Facebook access, a name that matches the real business, and a few spare minutes. The request is reviewed, the username is separate, and the old name usually lives in more places than you expect. Settle the spelling, submit the request, then walk through the update list.

A consistent name makes it easier for customers to recognize you, whether they find you on Facebook, Instagram, Google or a printed card. Taking an hour now to match them keeps people from landing on a profile that looks abandoned.

If you want a second pair of hands, Web Leveling can handle the wider update, from your username and Instagram profile to your website and listings. Our social media marketing work includes keeping your profiles consistent after a change like this. If your rename is straightforward, we will tell you to do it yourself. We work with small and medium businesses across the country and overseas. Tell us what is changing in your business name, and we will help you plan the update.

Terms

Facebook Page name words in this post

Tap a term to see what it means.

Page name. The display name at the top of your Facebook Page.

Username. The handle in your Page's web address, managed separately from the name.

Facebook access. Page access that lets a person manage the Page and request a name change.

Task access. Page access limited to specific jobs such as posting or running ads.

Review change. The step where you check the new name before you request it.

About section. The part of your Page where you describe the business, including any slogan.