Google preferred sources applies to your site if your domain shows up in Google's source-preferences tool. Type your domain in and you will know in a couple of minutes. If it appears, signed-in readers can select it and see more of your fresh posts in relevant Top Stories.
If it does not appear, no button or plugin will put it there. Google says a site that is not updated regularly may not be offered, and a folder such as /blog cannot be selected on its own.
For a business that posts the occasional update rather than news, the payoff is modest and the effort is small. That makes this a ten-minute check, not a campaign, and the answer you get tells you what to do next.
Key Takeaways
Search your domain in Google's source-preferences tool; a site that is not listed cannot be selected, whatever button you add.
example.com and blog.example.com can be chosen, but a folder such as example.com/blog cannot be chosen alone.
A deeplink or Google's JavaScript button lets readers add you in one step; embedding the button is optional.
Selection shows your fresh posts more often in relevant Top Stories and can add a preferred badge in AI Overviews and AI Mode.
The Google News report, the Search report filtered to News and the Generative AI report show visibility, though none shows which reader selected you.
Find out in ten minutes whether your site can be chosen
Open Google and search a topic your site covers, such as a seasonal tip or a local update. Google's Publisher Center Help says Top stories appears when Google detects a news-oriented query, so a topic in the news works better than a generic service term. The star icon beside the Top stories heading opens the tool where readers pick sources. Google's Search Central guide says a source must appear in that tool before readers can select it.
- Search a current topic you write about and look for the Top stories block.
- Click the star icon beside it, or open your profile photo or initial, then Search personalization, then Source preferences.
- Type your domain into the search box and note whether it appears and can be selected.
- In Search Console, open Settings and look at the Search generative AI control to confirm your site is included in AI Overviews and AI Mode.
- Open the Google News performance report and the Search performance report filtered to News.
That gives you a snapshot for your account and that search. It does not promise the same result for every reader or topic, because what appears depends on the query, how fresh the content is and which Google feature is showing. Google's Search Help page on preferred sources walks through the reader's side of the same steps.
Get readers to add you with one official link
Once your domain appears in the tool, Google gives you two ways to make selection easy. One is an interactive JavaScript button from Google's documentation. The other is a deeplink in the form `https://www.google.com/preferences/source?q=example.com`, with your own domain in place of example.com. Both are optional, and a site does not need either one to be eligible.
Google says owners can share the link in articles, email newsletters, social posts and promotions. A good place is the end of a post or the footer of a newsletter, with one sentence that tells readers what they get, such as seeing your newest posts when they search the topic. A button with no reason to click it gives readers nothing to act on.
Which address a reader can select matters, so check how your blog is set up.
| Address | Can readers select it? |
|---|---|
| example.com | Yes, a domain |
| blog.example.com | Yes, a subdomain |
| example.com/blog | No, a subdirectory is not eligible on its own |
If your posts live in a folder, the address a reader selects is your root domain or a subdomain, not the folder. Moving a blog to a subdomain is a site-structure decision with its own costs, so make it for reasons that go beyond this one feature.
Know what a preferred source can and cannot do for your traffic
A preferred source is a setting a signed-in reader chooses for themselves. Google's Search Help says selecting a source makes that reader more likely to find its fresh content in Top stories on related searches. Google describes it as a personalized experience, so treat it as a reader-by-reader preference and do not present it as a ranking signal.
The feature has grown in steps, and the dates help you judge how current any advice you read is.
| When | What Google announced |
|---|---|
| August 2025 | Launch in the United States and India |
| December 2025 | Expansion to English-language users globally |
| April 30, 2026 | Available globally in all supported Search languages |
| May 27, 2026 | Extended to AI Overviews and AI Mode, with a preferred badge |
The first three rows come from Google's announcements on preferred sources and its language expansion. The last comes from Google's May 2026 post, which says selected sources are clearly labeled in AI responses. The badge shows where those features are available.
You do not need Publisher Center registration to be considered for news surfaces. Google also says Article markup is not a requirement for Top Stories eligibility. Neither one is a step you have to complete before you share your link.
Fix what is keeping your site off the list before you pay anyone
If your domain does not appear, the cause is usually something you can check. Work through these in order, starting with the cheapest to rule out.
- Pages Google cannot index: Use URL Inspection and review robots rules and canonicals. Our post on pages that are not indexed in Search Console covers the usual causes.
- Only a subdirectory: Decide whether your root domain or a subdomain should stand for your publication.
- Generative AI control switched off: Change the setting in Search Console once you have decided you want inclusion.
- Thin transparency: Add clear dates, bylines, author information, publisher details and contact information, which Google's News policies call for.
- Content that is stale or off-topic: Fresh posts on subjects your site really covers keep the feature useful.
Most of these are small jobs. Indexing and crawl problems are medium technical work, and keeping posts fresh is ongoing editorial work. Google's spam policies apply too, so deceptive or mass-produced pages can undo everything else.
Measure results with the reports you already have
Search Console has no report that lists which readers selected your site. What it does show is whether your pages appear on the surfaces where selection matters. For Top stories, Google recommends the Google News performance report and the Search performance report filtered to the News search type.
For AI Overviews and AI Mode, Google introduced a Generative AI performance report in 2026. It reports impressions from generative AI features and groups them by page, country, device and date. Google's guide to AI features explains how that visibility works, and it also appears in the overall Search performance report.
Set a baseline now by writing down your News and generative AI impressions for the last three months. Then look again after you add your link. A rise suggests more visibility in those surfaces. It does not prove which reader or which setting caused it.
Decide whether the effort pays off for a business that does not run news
A small, regular blog can make the most of this feature, because it publishes fresh posts on a subject it knows well. If you already write local updates or a newsletter, adding the link takes minutes. Our post on whether a small business needs a blog covers how often and what to publish.
If your site is mostly evergreen service pages that rarely change, the practical value is limited. Without meaningful News or generative AI visibility in Search Console, there is no basis for promising traffic from it. Spend your time on pages that earn trust, which is the subject of our post on what makes AI search trust a business.
Paid help makes sense when the check turns up a real technical or editorial problem, such as crawling, indexing, transparency or measurement. A custom Preferred Sources campaign is not on that list. If your domain is already listed and you can paste a link, you have what you need.
Does Google preferred sources apply to your site?
Pick an answer to begin.
1. Which of these addresses can readers select as a preferred source on their own?
2. What does Google say a preferred source badge can appear in?
3. Which report shows how your site performs in news surfaces?
Frequently Asked Questions About Google Preferred Sources
How do I add a website as a preferred source on Google?
Search a topic in Google, click the star icon beside Top stories, and search for the website's name or domain. You can also open your profile photo or initial, then Search personalization, then Source preferences. The site must appear in the tool to be selected.
How can I set my own preferred sources in Google Search?
Sign in to Google, then use the star beside Top stories or the Source preferences page in your Search settings. Pick the sites you want to see more often when they publish fresh content related to your search.
Can a small business blog be a preferred source?
Yes, if the domain or subdomain appears in Google's tool. Google's Search Central documentation speaks of websites, publications, local blogs and global news desks, so the feature is open to more than large news publishers.
Does Google preferred sources help my regular rankings?
Google describes it as a personalized feature that shows selected sources more often in Top stories and highlights them in AI features. Do not expect a change in ordinary results.
Do I need Google Publisher Center or Article markup?
No. Google says publishers are automatically considered for news surfaces when content is eligible, and that Article markup is not a requirement for Top Stories eligibility.
What sources does Google use for Top stories?
Google says Top stories appears when it detects a news-oriented query, with results selected algorithmically. Preferred sources adds the reader's own picks, so those sites appear more often when they have fresh, relevant content.
The Bottom Line
Google preferred sources applies to your site if your domain or subdomain appears in the source-preferences tool. Readers add you from the star beside Top stories, from Search settings, or from your official deeplink or button. It shows your fresh posts more often to those readers and can label you in AI Overviews and AI Mode. It does not promise traffic, rankings or citations.
The check costs you ten minutes and costs nothing to repeat. Whatever it shows, you come away with a clear next step, whether that is a link in your newsletter or a fix to indexing or authorship that helps your site in other ways too.
If the check shows a problem you would rather not sort out alone, Web Leveling can help you work out what to fix, from indexing to bylines to Search Console settings. Our generative engine optimization work covers the content and technical side of showing up in Google's AI features. We work with small and medium businesses across the country and overseas. Tell us what the check showed, and we will tell you whether it needs a project or just a link.
Terms
Preferred sources words in this post
Tap a term to see what it means.
Preferred source. A website a signed-in Google user chooses to see more often in relevant Top stories.
Top stories. A block of news-oriented results that Google shows for some searches.
Source preferences. The Google Search setting where a reader picks and manages preferred sources.
Deeplink. A web address that opens a specific action, here the page where a reader adds your site.
Subdomain. A prefix on your domain, such as blog.example.com, that can be selected as its own source.
Subdirectory. A folder on your domain, such as example.com/blog, that cannot be selected on its own.
