The holidays are close, and you want a deal on your Google listing before customers start comparing shops. Google Business Profile offers are built for that, and the setup takes a few minutes: open your verified profile, choose Posts, then Add post, then Offer.
Before you publish, two questions are worth a minute. Where will customers actually see the offer, and which rules can get it rejected? There is a third question too. An offer may already be sitting on your listing that you never created.
Google's new Manage offers help page covers that last one. It describes offers supplied by third-party partners and how to ask for one to be removed. Check what shows on your listing, remove what is not yours, then add your own.
Key Takeaways
Posts, Add post, Offer. Title, dates and time are required; description, photo, video, coupon code, link and terms are optional.
Google says offers may appear as chips beside or below Order online or Reserve a table in the Search placesheet, and in Search AI Overview, in select regions and languages.
Contact Business Profile Support, choose Fix Posts, and request Remove Offers.
No unverified phone numbers, emails or social handles in posts, no Offer posts for hotels, and no discount tied to a review.
Get Your Holiday Deal on Your Listing in Five Steps
Your own offer is a Business Profile post. Google's guidance on creating and managing posts places it under Posts, and the Offer type adds a View Offer button automatically. Google may hold or reject a post when the profile is unverified or the content breaks its policies, so a verified profile comes first.
- Open your Business Profile while signed in to the account that manages it.
- Select Posts, then Add post.
- Choose Offer. If it is not on the list, check the profile's verification status, region and language.
- Enter the title, the dates and the time, plus any optional fields.
- Select Post.
Google lists the fields this way, and you can prepare every one of them before you open the profile.
| Field | Required or optional | What to put in it |
|---|---|---|
| Title | Required | The deal in a few words |
| Dates | Required | The day it starts and the day it ends |
| Time | Required | The hour the offer begins and ends |
| Description | Optional | One or two sentences on what the customer gets |
| Photo or video | Optional | An image of the product or the shop |
| Coupon code | Optional | The code, if customers must enter one |
| Link | Optional | The page where the deal can be used |
| Terms and conditions | Optional | Who qualifies, what is excluded and how it is redeemed |
Know Where Customers May See Your Offer
Google's Manage offers help page, as it read on November 7, 2026, says that when customers find your business on Google Search, they "may see special offers, discounts, and promotional badges attached to your placesheet." The page names percentage discounts, flat-dollar discounts, item-level promotions such as buy one get one, and dine-in or reservation perks.
Offers can show up as expandable chips beside or below the Order online or Reserve a table buttons in the Search placesheet. Google also says customers can be shown offers in Search AI Overview. The feature is available only in select regions and languages, so a competitor across the country may see something on their listing that you cannot yet use.
Google's post guidance says published posts show on Search and Maps. That does not promise an offer a particular place in either one. Look at your own listing in a Search result and in the Maps app, and judge by what appears there.
Set Dates and Terms Your Staff and Website Will Honor
A holiday offer fails in a quiet way: the cashier does not know about it, or the website shows a different end date. Before you publish, agree on the dates, the time, how a customer redeems the deal and any code, then use the same wording everywhere the deal appears.
Use the terms field for the conditions a customer needs before they walk in: who qualifies, when the offer expires, how to redeem it, what is excluded, any minimum purchase and which locations take part. A coupon code is an optional extra and never replaces the terms.
When the promotion ends, open the post and use Edit or Delete, both found under More beside the post. To end an offer early, change its dates or delete the post. Then view your public listing and confirm the old deal is gone.
Find and Remove an Offer You Did Not Create
Google's Manage offers page covers offers provided by third-party partners, such as ordering and reservation partners. Google says partners may add offers when they have a current, direct, signed agreement with you. An unfamiliar deal on your listing is not always a Google mistake, and the fix depends on who supplied it.
Ten-minute listing check
Do it while signed in to the account that manages the profile, then look at the Search result as a customer would.
Check the area around Order online and Reserve a table for an offer chip.
Read the title, dates, time, code, link and terms on every Offer post.
Take a screenshot and note the partner or vendor.
Edit or delete last season's offers.
If an offer is unauthorized or inaccurate, contact Business Profile Support, choose Fix Posts, and request Remove Offers. Google says a provider must remove a third-party offer within five business days after you ask. Before you file, decide whether you have a current signed agreement with that provider, because a deal you agreed to is one to correct with them rather than remove.
Stay Inside Google's Rules So the Offer Stays Up
Google's posts content policy puts you in charge of making sure posted content follows applicable laws and its Business Profile policies. A post that breaks a rule can be rejected or removed, and a rejected offer on the first day of a sale costs you the sale's best hours.
- Contact details: Phone numbers, email addresses and social media handles that Google has not verified are not allowed in posts.
- Hotels: Hotel businesses cannot create Offer posts or posts that mention or link to deals, promotions, special offers or discounts.
- Regulated goods and services: Google restricts promotions for alcohol, tobacco, pharmaceuticals, recreational drugs, medical devices, gambling, fireworks, weapons, financial services and adult services.
- Reviews: A discount can never be tied to leaving a review, changing a review or removing a negative one. Our post on offering customers a discount for a review covers that line in full.
- Accurate terms: Keep the offer accurate and relevant, and put material conditions in the terms.
Federal, state and local advertising law applies on top of Google's rules. The Federal Trade Commission's advertising guidance for small businesses describes a clear and conspicuous disclosure as one that is easy to understand and difficult to miss. A line of conditions the customer must hunt for fails that test, so state the limits where the customer reads the offer.
Pick the Right Kind of Promotion Before You Publish
Coupon, deal, special and sale can each point to a different tool, and mixing them up leads to a deal that shows in one place but not the one you planned for. Three things are easy to confuse.
| Offer post | Update post | Google Ads promotion asset | |
|---|---|---|---|
| Where you make it | Business Profile, Posts | Business Profile, Posts | Assets in Google Ads |
| Paid or free | Free profile feature | Free profile feature | Paid ad component |
| Uses the Offer format | Yes, with a View Offer button | No | Not applicable |
| Where Google says it can show | Search and Maps | Search and Maps | Search ads, YouTube Shorts, in-stream video ads and, for some Performance Max store campaigns, Maps on mobile |
An Update post shares news, hours or a seasonal message, with a description, media and an action button. Our guide to Business Profile posts covers those. A promotion asset is a paid ad component, described in Google's Google Ads help and in our post on putting an offer in your Google ad. Creating one does not publish an Offer post on your profile.
Decide Whether to Do This Alone or Bring In Help
An owner with one verified profile can create a simple Offer post alone. The title, dates, time and terms take a few minutes, and nothing about it requires an agency.
Outside help is defensible in a few situations: several locations, overlapping promotions, a third-party provider feeding offers to your listing, verification or policy problems, or a need to keep the profile, website, booking, email and paid ads telling the same story. In those cases the work is keeping dates and terms matching across channels and cleaning up what does not.
No one can promise that Google shows an offer to every searcher or that an offer brings calls or sales. Track your own results, such as redemptions of a code, bookings from the link and sales at the register, before you judge the promotion.
Can you get your Google offer right?
Pick an answer to begin.
1. Which required fields does an Offer post need?
2. You find an offer on your listing that you never set up. What should you do?
3. Which of these is not allowed in a Business Profile post?
Frequently Asked Questions About Google Business Profile Offers
How do I add an offer to my Google Business Profile?
Open the verified profile, select Posts, choose Add post, select Offer, fill in the title, dates and time, and select Post. Description, photo, video, coupon code, link and terms are optional.
Where do Google Business Profile offers show?
Google says customers may see offers as chips beside or below Order online or Reserve a table in the Search placesheet, and in Search AI Overview, in select regions and languages. Its post guidance says published posts show on Search and Maps.
Can I pause an offer?
Use Edit to change the dates, or Delete to remove the post, both under More beside the post. Either one ends the offer.
How do I remove an offer I did not create?
Contact Business Profile Support, choose Fix Posts, and request Remove Offers. Google says a provider must remove a third-party offer within five business days after you ask.
Can I put my phone number or a coupon code in an offer?
A coupon code is an optional field. Phone numbers, email addresses and social media handles that Google has not verified are not allowed in posts, so use your profile's own contact buttons instead.
Can a hotel post an offer?
No. Google says hotels cannot create Offer posts or posts that mention or link to deals, promotions, special offers or discounts.
Final Thoughts
An offer on your Google listing comes from one of three places: your own Offer post, a partner Google lists on your profile, or a paid promotion in Google Ads. Make your own through Posts, Add post, Offer, with dates and terms your staff and website match. Check your listing in Search and in Maps, remove any partner offer you did not set, and keep within Google's rules on contact details, regulated goods, hotels and reviews.
Do the end-of-promotion step when you start the offer, not when the holiday is over. Put the end date on your calendar, so the old deal comes down the day it should and no customer holds you to a price you have stopped honoring.
If you want help keeping the listing, website and ads in step, Web Leveling can take that off your plate. Our Google Business Profile management covers posts, offers, access and cleanup, and we will tell you when a simple Offer post is all you need. We work with small and medium businesses across the country and overseas. Tell us about your holiday promotion, and we will help you set it up.
Terms
Offer words in this post
Tap a term to see what it means.
Business Profile. A business's free listing on Google Search and Maps.
Offer post. A Business Profile post in the Offer format, with a title, dates, time and a View Offer button.
Update post. A regular Business Profile post that shares news or information and does not use the Offer format.
Placesheet. The panel of business details customers see in Google Search results.
Third-party partner. A company, such as an ordering or reservation provider, that supplies offers to a listing under a signed agreement.
Promotion asset. A paid Google Ads component that shows a discount or coupon with an ad.
