Case Study: Everglades Equity


Everglades Equity: A Clean and Modern Website Design with a Focus on Future Scalability

Everglades Equity, an Equity firm in Miami, FL, approached Web Leveling to create a website that looks professional, unique, and easy to use on any device. The website was required to have a 5-page layout with a 6th page set up as a repository for news updates about the company. The client requested a unifying branding theme around a subset of green. The leadership of Everglades Equity wanted a website similar to other Equity firms, but something unique that would stand out.

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Our Solution

The website design and development team at Web Leveling began by researching what other Equity firms were doing regarding website design. We then created a wireframe that matched the requirements laid out by Everglades Equity. We optimized the on-page content to display the right blend of multimedia and written word to attract the right audience and keep them engaged once on the site. We found a variant of green that was pleasing to the eye and stood out against the webpage’s background.

Once the design and on-page elements were finalized, we created a style guide for the website. This document will help future developers and designers keep the look and feel of the website consistent as it evolves. Creating a website can be daunting, but by taking it step by step, we ensured that the finished product is beautiful and functional.

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The Results

We created a successful website that currently sits at eight pages, which can easily be expanded as the business grows. To build on Everglade Equity’s branding, we created a unique favicon lined up with the color and font selection for the business. We set up analytics on the site to measure page views and bounce rates and will use this baseline data when the client is ready to begin SEO work.

As part of our ongoing monthly maintenance plan, we have set up security protocols and a backup structure to keep the site running effectively. We run ongoing website maintenance on this site, ensuring the website remains secure from outside attacks. We also update the content on-site to ensure the information provided is current. We can continue managing and updating the website as needed or hand over control to the client once they are ready.

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Web Leveling successfully created a website that looks professional, unique, and easy to use on any device for Everglades Equity. The final product is something they can be proud of and will help them reach their desired outcomes. We are glad they trusted us with this project and look forward to working with them in the future.

“Calvin and the team at Web Leveling did an outstanding job building our company’s website. They were extremely responsive and the turnaround times for edits is lightning fast. I would recommend them highly.”
Brett Craig
Managing Partner of Everglades Equity LLC