---
title: "Portillo Fences · Case Study | Web Leveling"
description: "A WordPress fencing site rebuilt custom in Next.js, with location pages that are genuinely worth reading rather than the same page with the town name swapped in."
url: "https://webleveling.com/case-studies/portillo-fences/"
lang: "en"
image: "https://webleveling.com/projects/portillo-fences.jpg"
alternates:
  es: "https://webleveling.com/es/casos-de-exito/portillo-fences.md"
---

- Fencing

# Portillo Fences

- **Fencing**
- **Remote**
- **Live**

## What Portillo Fences needed

A WordPress fencing site rebuilt custom in Next.js, with location pages that are genuinely worth reading rather than the same page with the town name swapped in.

- [website rebuild](https://webleveling.com/services/web-design/)
- [local SEO](https://webleveling.com/services/local-seo/)
- [content creation](https://webleveling.com/services/content-marketing/)

![The Portillo Fences website built by Web Leveling](https://webleveling.com/projects/portillo-fences.jpg)

## What we did

Portillo Fences and Gates sells across six New York counties, from Putnam and Westchester up through Dutchess, Orange, Ulster and Rockland, and their WordPress site needed to become something faster that they actually owned. We rebuilt it custom in Next.js. The interesting work was the location pages. The usual way to produce those is to duplicate one page and swap the town name, which is a [doorway page](https://webleveling.com/blog/what-is-a-doorway-page/), and Google treats it as one.

We created location pages that are unique and engaging, each one worth reading on its own, so they earn their rankings instead of risking a penalty. Every address from the old site points at its new home, so nothing they had already earned was lost in the move, and the design, the content, the domain and the accounts are theirs.

## Want results like Portillo Fences's?

Tell us what's bothering you about your web presence and we'll reply within one business day with the closest case to yours.

[Start a project](https://webleveling.com/contact/)

Prefer to just look? [Visit the live Portillo Fences site](https://portillo-fences.com/)

## Related work

### [My Fence Guy](https://webleveling.com/case-studies/my-fence-guy/)

A fencing company whose only complaint after we built their site was too much work, booked out three months. Since rebuilt as a custom site covering every town they serve across Connecticut and New York.

**Fencing**

**Connecticut**

**Live**

[Read the My Fence Guy case study](https://webleveling.com/case-studies/my-fence-guy/)[Visit the live My Fence Guy site](https://myfenceguyct.com/)

### [Gen Z Decoded](https://webleveling.com/case-studies/gen-z-decoded/)

A Gen Z slang and culture reference site, built to own a fast-growing search need.

**Culture / Reference**

**—**

**Live**

[Read the Gen Z Decoded case study](https://webleveling.com/case-studies/gen-z-decoded/)[Visit the live Gen Z Decoded site](https://genzdecoded.com)

### [Dream Told](https://webleveling.com/case-studies/dream-told/)

A dream-interpretation reference site rebuilt off WordPress into a custom Next.js build, where every article cites a real source.

**Reference / Content**

**—**

**Live**

[Read the Dream Told case study](https://webleveling.com/case-studies/dream-told/)[Visit the live Dream Told site](https://dreamtold.com)

### [Prestige Property Management](https://webleveling.com/case-studies/prestige-property-management/)

A property-management and excavation company we built for, guided through a Google suspension, and rebuilt on a faster custom site that is now bringing in leads from AI assistants.

**Property Management / Excavation**

**Connecticut**

**Live**

[Read the Prestige Property Management case study](https://webleveling.com/case-studies/prestige-property-management/)[Visit the live Prestige Property Management site](https://prestigectexcavation.com/)

[See all the case studies](https://webleveling.com/case-studies/)

## Related reading

- [If Instagram Suspends Your Business Account, Own Your Audience](https://webleveling.com/blog/own-your-audience-when-a-platform-shuts-your-account/)
- [Should You Build Your Own Website With AI or Hire Help?](https://webleveling.com/blog/build-your-own-website-with-ai-or-hire/)
- [Wix lets AI agents pay for your business: what to allow first](https://webleveling.com/blog/wix-ai-agents-pay-for-your-business/)

[See all the writing](https://webleveling.com/blog/)

- [Microgreens Guru](https://webleveling.com/case-studies/microgreens-guru/)