--- title: "ICI Interiors ยท Case Study | Web Leveling" description: "A 35-year interior design firm with a word-of-mouth reputation but no online presence; we built the site and ran local SEO until they ranked #1 in the map pack across their Connecticut markets." url: "https://webleveling.com/case-studies/ici-interiors/" lang: "en" image: "https://webleveling.com/projects/ici-interiors.jpg" alternates: es: "https://webleveling.com/es/casos-de-exito/ici-interiors.md" --- - Interior Design - Connecticut # ICI Interiors - **Interior Design** - **Connecticut** - **Built** ## What ICI Interiors needed A 35-year interior design firm with a word-of-mouth reputation but no online presence; we built the site and ran [local SEO](https://webleveling.com/services/local-seo/) until they ranked #1 in the map pack across their Connecticut markets. - [website](https://webleveling.com/services/web-design/) - [articles](https://webleveling.com/services/content-marketing/) - [local SEO](https://webleveling.com/services/local-seo/) ![The ICI Interiors website built by Web Leveling](https://webleveling.com/projects/ici-interiors.jpg) ## What we did ICI Interiors had decades of reputation but no digital footprint to match. [Web Leveling](https://webleveling.com/) took a two-pronged approach: a custom [website](https://webleveling.com/services/web-design/) showcasing their portfolio from private homes to multinational corporate offices, plus geo-relevant [articles](https://webleveling.com/services/content-marketing/), alongside a targeted [local SEO](https://webleveling.com/services/local-seo/) campaign across five key [Connecticut](https://webleveling.com/connecticut/) locations and reaching into upper NY state and NYC. They secured the #1 map-pack spot in multiple towns, including their prime market of [Greenwich](https://webleveling.com/connecticut/greenwich/), CT. ICI later relocated from Connecticut and New York to Hilton Head, South Carolina, and we stayed with them through that transition until they chose to wind the business down and retire the domain. The site is no longer live, which is why there is no link to visit. We wish Arthur and Cheryl a well-earned retirement. ## The numbers Over 80,123 search impressions and 216 direct clicks across four years; #1 in the map pack for multiple Connecticut locations. ## Want results like ICI Interiors's? Tell us what's bothering you about your web presence and we'll reply within one business day with the closest case to yours. [Start a project](https://webleveling.com/contact/) In their words > Where do we begin!? Never have we been so pleased. Ron Tapanes, the team leader, has worked tirelessly, and in a rather brief amount of time, we are ranking on the 1st page of Google. Ron, we are forever grateful for all of your hard work and that of your incredible support staff. Keep up the great work!!! \- Arthur & Cheryl ## Related work ### [Prestige Property Management](https://webleveling.com/case-studies/prestige-property-management/) A property-management and excavation company we built for, guided through a Google suspension, and rebuilt on a faster custom site that is now bringing in leads from AI assistants. **Property Management / Excavation** **Connecticut** **Live** [Read the Prestige Property Management case study](https://webleveling.com/case-studies/prestige-property-management/)[Visit the live Prestige Property Management site](https://prestigectexcavation.com/) ### [My Fence Guy](https://webleveling.com/case-studies/my-fence-guy/) A fencing company whose only complaint after we built their site was too much work, booked out three months. Since rebuilt as a custom site covering every town they serve across Connecticut and New York. **Fencing** **Connecticut** **Live** [Read the My Fence Guy case study](https://webleveling.com/case-studies/my-fence-guy/)[Visit the live My Fence Guy site](https://myfenceguyct.com/) ### [Hennessey Tree Service](https://webleveling.com/case-studies/hennessey-tree-service/) A western Connecticut tree and land company moved off WordPress onto a fast custom Next.js site, with a page for every service and every town it covers. **Tree Service** **Connecticut** **Live** [Read the Hennessey Tree Service case study](https://webleveling.com/case-studies/hennessey-tree-service/)[Visit the live Hennessey Tree Service site](https://hennesseytreeandlandscapect.com/) ### [American Quality Roofing and Siding](https://webleveling.com/case-studies/american-quality-roofing-and-siding/) A roofing and siding company moved off WordPress onto a fast custom Next.js build, with a real page for every town they cover. **Roofing** **Connecticut** **Live** [Read the American Quality Roofing and Siding case study](https://webleveling.com/case-studies/american-quality-roofing-and-siding/)[Visit the live American Quality Roofing and Siding site](https://americanqualityroofingandsiding.com/) [See all the case studies](https://webleveling.com/case-studies/) ## Related reading - [Rank Math PRO malware: check your site tonight, in this order](https://webleveling.com/blog/rank-math-pro-malware-check-your-wordpress-site/) - [Pick one low-cost marketing idea and track it for 30 days](https://webleveling.com/blog/low-cost-marketing-a-local-business-can-try-this-month/) - [Website copy that ranks can still sound like you](https://webleveling.com/blog/website-copy-that-ranks-and-sounds-like-you/) [See all the writing](https://webleveling.com/blog/) - [DW Dog Training](https://webleveling.com/case-studies/dw-dog-training/)