---
title: "Case Studies | Web Leveling"
description: "How Web Leveling work played out for real clients: the problem, what we built, and what changed."
url: "https://webleveling.com/case-studies/"
lang: "en"
image: "https://webleveling.com/og/default.png"
alternates:
  es: "https://webleveling.com/es/casos-de-exito.md"
---

- The work
- Start to finish

# Case Studies

- **25**
- **24**
- **2**

## A closer look at real projects, start to finish

The through-line is the same one that runs through all of our work: custom builds instead of rented themes, the search and content work that gets you found, and full ownership at the end, so nothing we make can ever be held over you. Pick any story below for the whole arc: the problem, the build, and where it landed.

- [What the business was up against](https://webleveling.com/services/)
- [What we actually built](https://webleveling.com/portfolio/)
- [Where it landed afterwards](https://webleveling.com/contact/)

![The ICI Interiors website built by Web Leveling](https://webleveling.com/projects/ici-interiors.jpg)

## The problem, the build, what changed

Each one runs the same way: what the business was up against, what we actually built, and what changed after. Sometimes that shows up as a number, more impressions, more calls, a listing brought back from the dead. Sometimes it is quieter, a site the owner is finally glad to hand people.

![The ICI Interiors website built by Web Leveling](https://webleveling.com/projects/ici-interiors.jpg)

## ICI Interiors

A 35-year interior design firm with a word-of-mouth reputation but no online presence; we built the site and ran [local SEO](https://webleveling.com/services/local-seo/) until they ranked #1 in the map pack across their [Connecticut](https://webleveling.com/connecticut/) markets.

Over 80,123 search impressions and 216 direct clicks across four years; #1 in the map pack for multiple Connecticut locations.

[Read the ICI Interiors case study](https://webleveling.com/case-studies/ici-interiors/)

![The DW Dog Training website built by Web Leveling](https://webleveling.com/projects/dw-dog-training.jpg)

## DW Dog Training

A local Baltimore dog trainer we've partnered with since 2019, grown through website, local SEO, and content into a nationally recognized authority on dog behavior and aggression.

Daily clicks up from 5-10 to ~300; content featured on Google Discover; ~3,000 words/week.

[Read the DW Dog Training case study](https://webleveling.com/case-studies/dw-dog-training/)

![The Prestige Property Management website built by Web Leveling](https://webleveling.com/projects/prestige-property-management.jpg)

## Prestige Property Management

A property-management and excavation company we built for, guided through a Google suspension, and rebuilt on a faster custom site that is now bringing in leads from AI assistants.

[Read the Prestige Property Management case study](https://webleveling.com/case-studies/prestige-property-management/)

We’d happily show more. We build for clients who value their privacy, and for some of them there is only so much we can say publicly. What you see here is the work we’re free to share, and we’re adding to it as more clients say yes.

In their words

> Where do we begin!? Never have we been so pleased. Ron Tapanes, the team leader, has worked tirelessly, and in a rather brief amount of time, we are ranking on the 1st page of Google. Ron, we are forever grateful for all of your hard work and that of your incredible support staff. Keep up the great work!!!

\- Arthur & Cheryl[Read the ICI Interiors LLC case study](https://webleveling.com/case-studies/ici-interiors/)

Testimonial 1 of 5

## Every case study

### [Gen Z Decoded](https://webleveling.com/case-studies/gen-z-decoded/)

A Gen Z slang and culture reference site, built to own a fast-growing search need.

**Culture / Reference**

**—**

**Live**

[Read the Gen Z Decoded case study](https://webleveling.com/case-studies/gen-z-decoded/)[Visit the live Gen Z Decoded site](https://genzdecoded.com)

### [Dream Told](https://webleveling.com/case-studies/dream-told/)

A dream-interpretation reference site rebuilt off WordPress into a custom Next.js build, where every article cites a real source.

**Reference / Content**

**—**

**Live**

[Read the Dream Told case study](https://webleveling.com/case-studies/dream-told/)[Visit the live Dream Told site](https://dreamtold.com)

### [My Fence Guy](https://webleveling.com/case-studies/my-fence-guy/)

A fencing company whose only complaint after we built their site was too much work, booked out three months. Since rebuilt as a custom site covering every town they serve across Connecticut and New York.

**Fencing**

**Connecticut**

**Live**

[Read the My Fence Guy case study](https://webleveling.com/case-studies/my-fence-guy/)[Visit the live My Fence Guy site](https://myfenceguyct.com/)

### [Get Married in NYC](https://webleveling.com/case-studies/get-married-in-nyc/)

A wedding directory and guide site for New York City: thousands of vendor listings across fifteen categories, and step-by-step guides from the marriage license to the reception, in English and Spanish.

**Directory / Weddings**

**—**

**Live**

[Read the Get Married in NYC case study](https://webleveling.com/case-studies/get-married-in-nyc/)[Visit the live Get Married in NYC site](https://getmarriedinnyc.com/)

### [Riskado](https://webleveling.com/case-studies/riskado/)

An insurance guide library and local agency directory: plain-language guides, national and state by state, a glossary of more than 160 insurance terms, and agencies to talk to near you, in English and Spanish.

**Directory / Insurance**

**—**

**Live**

[Read the Riskado case study](https://webleveling.com/case-studies/riskado/)[Visit the live Riskado site](https://riskado.com/)

### [Hennessey Tree Service](https://webleveling.com/case-studies/hennessey-tree-service/)

A western Connecticut tree and land company moved off WordPress onto a fast custom Next.js site, with a page for every service and every town it covers.

**Tree Service**

**Connecticut**

**Live**

[Read the Hennessey Tree Service case study](https://webleveling.com/case-studies/hennessey-tree-service/)[Visit the live Hennessey Tree Service site](https://hennesseytreeandlandscapect.com/)

## Have a case like one of these?

[Tell us about it](https://webleveling.com/contact/)

## Related reading

- [PHP security update: check your version and ask your host](https://webleveling.com/blog/php-critical-security-update-what-to-do/)
- [Gemini tools for small business: what launched and how to test](https://webleveling.com/blog/google-gemini-tools-for-small-business/)
- [Should a local business pay influencers? Try one tracked test](https://webleveling.com/blog/should-a-local-business-pay-influencers/)

[See all the writing](https://webleveling.com/blog/)

- [The full portfolio](https://webleveling.com/portfolio/)
